Marketing Research

 

SVI engages in an extensive range of marketing research projects to assist companies with exploratory, market entry and market positioning strategies. Capabilities include conducting primary, secondary and confirming research.
Research assignments include:

Target Market Forecasts:

  • Market Demographic Studies
  • Target Market Analysis
  • Analysis of market segments, trends / needs / opportunities
  • Market growth forecasts
  • Economic and Country Risk Analysis
  • Financial Sector Analysis to provide high-impact insight and advice to validate investment decisions.

Additionally, SVI can conduct competitive assessment analysis, useful for corporate decision makers.

Research areas:

  • Industry growth and share analysis
  • Competition by growth/share of market
  • Product offerings
  • Supply chain analysis
  • Channel forecasts
  • Labor market and regulatory market scanning

Click here to see a Sample Project Outline of SVI’s marketing research capabilities.